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Grow your business and boost your revenue/ROI with an effective Chief Marketing Officer in your team.
Committing to an in-house, full-time Chief Marketing Officer might not be right for your company's model or current growth stage.
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But leveraging all an expert CMO has to offer will bring you the growth & sales results your business needs.
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A fractional CMO gives you the best of having an in-house CMO plus the ROI and cost-benefit your business needs.
Several organizations benefit from being able to get started instantly with marketing leadership without incurring the tremendous costs and risks associated with searching, training, and ‘ramp-up time’ it takes for in-house CMOs.
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Also known as CMO-as-a-service, Fractional CMOs are equally as committed to the company they work for––from running the day-to-day function right down to presenting in your board meetings.
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Just like any CMO, Fractional CMOs are responsible for all of the marketing in an organization––including managing stakeholders, the marketing team itself, and even third-party contractors.
These are just some of the key activities and responsibilities a Fractional CMO performs:
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Building & executing your entire marketing strategy
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Leading the marketing team
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Driving positioning, segmentation & messaging
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Owning product pricing, go-to-market, and launch
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Optimizing and improving clients’ online presence
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Building the marketing & sales automation infrastructure
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Creating prospect onboarding and nurture programs
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Creating customer retention and loyalty campaigns
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Branding, PR, and trademarks
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Content marketing & thought leadership
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Paid search and organic search marketing
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Hiring and onboarding new team members
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Preparation of marketing material for the next round of funding
A good fractional CMO is someone who has done it before––one that has seen the right level of growth that your company has experienced or is working towards, and has managed and/or built the same size team that your company needs.
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Fractional CMOs need to be able to manage, lead, and deliver ROI to have all bases covered.
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Management to be able to organize the day-to-day function of the marketing team, and manage the team’s long-term ambitions.
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Leadership to earn the trust of the team they manage, but also other stakeholders (CEOs, CSO, VPs, the Board).
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Deliver ROI to make sure that it makes sense to continue to invest (or not invest) in each area of the marketing function.
The first thing you have to keep in mind is that you should not compromise quality for cost. Especially when it comes to your Chief Marketing Officer.
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Having said that, price will also depend on your market and location, among other things.
Fractional CMOs in Europe, The United States, Canada, Australia, for instance will manage a cost of anywhere from 200 to 350 US Dollars per hour. They usually invest anywhere from 40 to 60 hours per month to being your CMO.
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This means that a fractional CMO that has the talent and experience to get the job done will cost you anywhere from $8,000 to $21,000 USD per month.
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That is a considerable investment.
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But there is a much more cost-effective way to go about having a highly experienced and qualified Chief Marketing Officer in your team.
Our structure allows us to offer you everything a good CMO can do for your business at a fraction of the cost, with much higher quality standards, a network of contacts and partners around the world, and the most innovative strategies to reach your ROI and Revenue goals.
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Let's get things started with a free audit and see for yourself how our costs are the only fractional thing about the Chief Marketing Officer you'll get to work with.